SaaS directories and alternatives sites: where to list a SaaS next to its competitors

For a SaaS product, the most useful directories are often the "alternatives" sites. People search for an alternative to a tool they already know, and these sites list your product next to that tool. SaaSHub and AlternativeTo are free to list on; both review each submission first, and AlternativeTo's free queue can take months. General SaaS directories mostly charge a small fee, and the cloud marketplaces are a sales channel, not a place to be discovered.

This guide covers the SaaS directories and alternatives sites on our list: what each charges, how it approves listings and how long it says that takes, in its own words and dated. Each name links to the place's page on the list. We take no money from the places we list, and we don't measure what a listing sends you.

01The places side by side

The table shows what each poster on the list shows: the kind, the cost, the approval time (or the link type, when a site states no time) and the date of our last check. Hover a value to see the full text we read. A blank cost means we found no price on the site's own pages.

Most of them hang in room 01; we file the alternatives sites with the review sites, on the same wall.

02Alternatives sites: listed next to your competitors

An alternatives site has a page for each well-known product with a list of other products that do the same job. Get onto the right pages and you are in front of people who are already shopping.

SaaSHub is free, with a paid featured listing on top:

D090SaasHub·Cost

“Do you offer any FREE product promotion? Yes. You can review the product promotion page Do you have any paid promo options? Yes.”

Our reading: Free; paid featured listing optional

Its approval rule is worth reading before you submit. SaaSHub's product promotion page (opens in a new tab) says: "Products with more identified competitors are approved first. Having that in mind, if you want to speed up and process, please identify all products or websites that could be replaced by the one you are submitting." So fill in the competitor field properly: it is how SaaSHub decides where you appear, and when.

AlternativeTo is free, with a small fee to jump the queue:

D051Alternative To·Cost

“When you have filled in the submission form you can choose to pay a one-time $5 fee to move your app to the front of the queue.”

Our reading: Free; optional one-time $5 priority review

The free queue is long, by the site's own account. Its FAQ (opens in a new tab) says: "We get far more app submissions than we have time to review, so a new app usually sits in our backlog for at least a few months before anyone looks at it." A paid priority review, per the same FAQ, usually takes one to two business days. You also need to verify your email first: "this is to discourage spammers and bots."

Alternative.me compares software alternatives too; it says "a user account is required to create new entries". SimilarSiteSearch finds similar websites, and to submit one, its about page (opens in a new tab) says: "Sign up for an account to get access."

Two alternatives sites are for a particular kind of product. OpenAlternative lists open-source alternatives to proprietary software; if that is you, see the open-source section of our developer-tool guide. European Alternatives lists European alternatives to digital services, and its about page (opens in a new tab) sets the rule: "The company is based in an EU, EEA, EFTA, or DCFTA member country or in the UK." Suggestions go through its suggestion tool, which needs a registered account.

03SaaS directories with a price

General SaaS directories mostly charge, and the fee buys speed or a place near the top.

• eBool is free if you can wait. Its submit page says "Free submissions enter a standard review queue with a waiting time of around 6 months", while "Premium, Pro, and Super listings are reviewed and approved within 2–3 business days". Those are one-time plans at $47, $117 and $197.
• 1000 Tools calls itself "An exclusive list of the 1000 best tools. Carefully vetted and maintained by humans." It costs $5.99 a month (the first month is $1) or $59.99 a year, and it charges only after a yes: "You'll only be charged once your tool has been reviewed and accepted."
• SaaS Software sells a $49 "Instant Listing", and says the directory team reviews each submission "to ensure it adheres to their criteria and standards".
• Toolfolio, a library of design, productivity and no-code tools, sells a $99 one-time "Startup" boosted listing.
• SaaS Surf sells sponsored placement from $9 a month and says "All submissions are posted with 24 hours."

2 of the SaaS directories on the list advertise a followed link; when we read them, it came with a paid plan. As with every directory, the link is a weak reason to pay; do startup directories help SEO? explains why.

04Free SaaS directories

• Discover Cloud, a marketplace of SaaS and B2B services, says: "Registering your product or service is free."
• SaaSHub, AlternativeTo and eBool's free queue, above.
• Serchen, a business software marketplace "Helping software buyers find the right tools since 1997", lets you claim or create a profile; we found no price on its pages.
• GetLatka is a SaaS database built on company numbers: its founder "interviews CEOs of the fastest-growing AI and SaaS startups — revenue, growth, and valuations confirmed on camera". Its add page says the team reviews each submission and publishes a profile "usually within a few business days". It suits founders who are happy to share revenue figures.

Free startup directories lists every free place on the list, with what free costs at each.

05Cloud marketplaces are a sales channel

A few places on the list are where businesses buy software, not where they browse for it. They take more setup and suit B2B products that are already selling.

• AWS Marketplace: independent software vendors "can sell their software, services, and data in AWS Marketplace to millions of AWS customers".
• Microsoft Marketplace calls itself "a trusted source for cloud solutions, AI apps, and agents"; you publish through Microsoft's partner program.
• Google Cloud Marketplace says sellers "can reach more customers, accelerate deal cycles, and grow revenue".
• LinkedIn Product Pages sit on your company's LinkedIn Page. LinkedIn's help center says you create them as "a LinkedIn Page super or content admin", that "our team must review it before it can be published", and that they are available only to Pages in certain industries, "business-to-business (B2B) software" first among them.

06Deal marketplaces are a different trade

Lifetime-deal and discount marketplaces such as AppSumo and NachoNacho list your product in exchange for a deal and a share of sales, with nothing up front, and AppSumo negotiates its rate product by product. That is a pricing decision more than a listing, so make it on purpose. What each says it takes is quoted in paid startup directories, and the other deal platforms, with the seller terms each publishes, are in AppSumo alternatives.

07SaaS directories that are gone or changed

SaaS directories close and change like any other. SaaScape was on our list until its domain stopped resolving; we removed it after three failed checks in a row. SaasGenius, a SaaS directory, added a "Casino Sweepstakes" section to its main menu, and we hid it while we decide whether it is still a SaaS directory. Alternative.to has no submit, add or contact route left, only category counts and a "© 2024" footer, so we hid it too. Each is in the changelog, named as text on purpose. How to check a directory before you submit shows what to look for.

08Review sites are a different job

A SaaS directory or an alternatives site helps people find you. A review site helps buyers compare you, with reviews from your customers, and it matters more once you sell to businesses. Where to list B2B software covers G2, Capterra and the other review sites. If your product is an AI tool, the AI directories guide covers those.

09How we checked

Prices, approval rules and wait times come from each site's own pages, with the page and the exact words, read on 29 and 30 September 2026; the quote boxes show the page and the day. The removals come from our link checks and are in the changelog. We don't submit products and don't measure traffic. Nobody pays to be listed or to appear in a guide. Read how we check for the details.

10Questions

01

How do I get my software listed on AlternativeTo?

Verify your email, then submit your app through the site. Submitting is free. AlternativeTo's FAQ says a new app usually sits in its backlog for at least a few months before anyone looks at it, and that you can pay a small one-time fee for a priority review, which usually takes one to two business days.

02

Is SaaSHub free?

Yes. SaaSHub's FAQ says it offers free product promotion, with paid promotion as an option. Submissions are approved first, and products that list more competitors are approved sooner, so name every product yours could replace.

03

What are the best SaaS directories to submit to?

The ones your buyers use to compare tools. For most SaaS products that means the alternatives sites, where you appear next to the tools people already know, and then the review sites once you have customers. The table in this guide shows what each place charges and how long it takes.

04

Are the AWS, Microsoft and Google Cloud marketplaces directories?

Not really. They are sales channels where businesses buy software through their cloud account. Listing takes an account with the provider and some technical setup, so they suit B2B products that are already selling.